Soundwave's Ideal Reader

Kevin is 19 years old; he is a young white male who is in his first year at university. Despite being in full time education, Kevin still has time for his music, he enjoys going to gigs in his local area and seeing the newest unsigned bands on the local music scene. In the summertime he makes sure to attend at least one of the UK’s big rock music festivals. Kevin has been a fan of rock music for as long as he can remember, he is very loyal to bands that he likes and is often seen listening to his iPod. When Kevin isn’t at uni or listening to music, he is playing it instead, being a guitarist in a band who play small scale local gigs, the bands he listens to inspire the music him and his band play. Kevin has a lot of respect for the bands he loves even all the way to influencing the clothes that he buys. Despite this Kevin knows the importance of individuality and being himself no matter what anyone else thinks, it is this sort of rock fan with the “I don’t care what other people think" attitude that is Soundwave’s ultimate reader.