Q1: Are you male or female?
The first question of my survey was simple, are you male and female, this was designed to get a better idea of who my target demographic is and find what appeals to certain genders when it comes to music magazines. The vast majority of the people who answered my questionnaire were male (13 male compared to only 2 female) this is important as it means that it could be better for my magazine to create a more masculine feel if my buyers are predominantly male.
Q2: How old are you?
My second question was “How old are you” once again this is designed to get better insight to which type of people who are most interested in buying music magazines so that i can cater my magazine to appeal to them in order to sell more copies. The majority of the people asked fitted into the 16-21 age bracket. This tells me that I should try to aim my magazine at the late teens/young adults audience. This could mean change the tone of my interviews to be more informal and relaxed to suit the stereotypical attitude to life that the younger attitude holds and to make the bands closer to their fans.
Q3: How many music magazines do you regulary buy?
My next question was “How many music magazines do you regulary buy?” Surprisingly a vast majority of the people who took part in my survey, don’t regulary buy music magazines, whilst this might be off-putting to most people, it shows a gap for my magazine to enter, if I can create a product which appeals to my target demographic, I won’t be competing with any magazines they already buy as they don’t buy any exsisting magazines.
Q4: Are you currently employed
My next question is “are you currently employed?” 13 of the 15 people who answered this question said that they weren’t. Considering the age ranges of the people who took the survey, (as seen in an earlier question) they are most likely either still studying either at college or university, or have just finished and so are probably in full time education.
Q5: How much would you be willing to spend on a music magazine?
I also asked in my survey “How much would you be willing to spend on a magazine?” Price is probably one of if not the most important factor when choosing wether or not to buy a product or not. It is vital to charge the right price for a product, high enough to make a profit but not so high that it prevents your target demographic from buying it. Most people thought that the £3 to £5 range was the most reasonable price for the magazine, however nearly half weren’t willing to pay this much so to make it easily for these people I’ve chosen to price my product at the lower end of the £3 to £5 bracket.
Q6: Do you regularly listen to rock music?
In order to find out wether my choice of aiming my music at the rock genre was the right decision, I chose to ask “Do you regularly listen to rock music?” if the majority said no, I would be forced to re-think my original ideas, thankfully most people said they regulary listen to music, with the rest saying they listen to the genre “occasionally” this shows the spread of the rock genre and it’s large following through-out all the various sub-genres that I will try and cover in my magazine.
Q7: Do you play a musical instrument?
My seventh question was “Do you play a musical instrument?” this not only gave me an insight into the interests of my target demographic, but also tells me the amount of technical language I can use in my magazine, if my readers play instruments chances are they will understand more of the technical language used in the music world. Most of the people who answered said they did play an instrument, this means that I can use technical language in my magazine without the fear my readers won’t understand.
Q8: What would you prefer to see on a magazine interview?
My last question was asked to find out what my target demographic preferred when it came to interviews. Some people don’t like reading a lot of writing and prefer to see pictures of the bands they love. Others prefer to read long interviews. I asked this question to find out what the majority prefer so as not to put buyers off of my magazine. The majority said that they would prefer and equal amount of text and pictures, so this is what I will put in my magazine.
Q9: What would put you off from buying a music magazine?
Question 9 was an open question, so there is no graph for me to show. The most common things that people said would put them off buying a magazine would be the price of the product, which I have addressed in an earlier question, and a dull cover. This tells me my target demographic are looking for something exciting and catch their eye. I will try and make my cover as eye-catching as possible, setting it apart from rival products on the shelf.
Q10: What sort of features would you like to see in the magazine?
Question 10 was an open question, so there is no graph for me to show. Most people didn’t seem to care too much about what the magazine contained, many asked for interesting interviews, and some people had interesting ideas such as features on unsigned bands and interactive features such as competitions. I will take some of these ideas and incorporate them into my designs.
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